The first Coca-Cola beverage was served by Dr. John Pemberton inside of Jacob's Pharmacy located in Atlanta, GA in 1886. This was the start of the iconic beverage that had later became the total beverage company. Across 200 countries, there are more than 1.9 billion Coca-Cola beverages purchased each day. They're delivered across the globe by 700,000 employees and over 225 bottling partners. (Coca-Cola Co., 2022). In 1960, Coke acquired Minute Maid causing the beverage company to take it's first steps to becoming a total beverage company. Coke leads the global beverage market selling their product to over 200 countries. The only rival for Coke is Pepsi. Coke owns and markets four of the five non-alcoholic beverage brands in the world. The beverages consist of Coca-Cola, Diet Coke, Fanta, and Sprite. Coke is divided into six operating segments: Europe, Middle East and Africa, Latin America, North America, Asia Pacific, and Bottling Investments and Corporate. Their success is due to the quality of the product, pricing, accessibility, and marketing. Coke has sold 29.2 billion unit cases of its products. (Pratap, 2017).
Work Cited
The Coca-Cola Company. 2022. Our Company. Retrieved from. https://www.coca-colacompany.com/company
Pratap, A. 2017. Coca Cola Sources of Competitive Advantage. Retrieved from. https://notesmatic.com/coca-cola-sources-of-competitive-advantage/
I appreciate the thoughts that you shared in your blog post for this week! It is certainly incredible to consider how much Coca-Cola has grown through the years. As you mention, the brand had humble beginnings being created by a pharmacist and only sold at a single pharmacy for a number of years. To where it is today, one of the most recognizable in the world. According to an article by Natalia Raben, "as much as 94% of the world's population is able to explain what the Coca-Cola logo stands for" (Raben, n.d., para. 1). A large part of the reason that the brand is so recognizable is due to a strong brand identity. The company has devoted a lot of resources into advertising and promoting the brand. The brand has become synonymous with happiness. Combine these things with a great, consistent product. And you get a global brand that is easily recognizable, and that customers keep coming back to.
Reference:
Raben, N. (n.d.). Coca-Cola's Timeless Brand Identity. iBrandstudios.com. Retrieved from https://ibrandstudio.com/articles/coca-cola-timeless-brand-identity