Coca-Cola is a company that has a substantial record of being analyzed through published material. The Coca-Cola company has an advantage over its rivals by being the third largest beverage company as of 2020. Coca-Cola stays above of its rivals by offering an extensive product line, providing superior customer service, and expanding its advertising efforts. Coca-Cola always has the best commercials, if I didn’t drink Cokes already I would after watching one of their commercials. Coca-Cola dedicates a significant portion of its net revenue to advertising, contributing to its high market share. They also promote happiness through its beverages and they call that the secret to its companies success. The demand curve of Coca-Cola is downward slopping from left to right, showing the inverse relationship between the price of Coca-Cola and the quantity demanded of Coca-Cola over a given time period. the lower the price of Coca-Cola, the more a consumer is likely to buy. The supply curve of Coca-Cola is upwards from left to right, showing the relationship between the price of Coca-Cola and the quantity of Coca-Cola supplied over a given period of time. The effect of a change in price is illustrated by a movement along the supply curve which is often referred as a change in quantity demanded.
*See below the table that’s explains the supply and demand curve.
Coca-Colas home country is the United States it was founded in Atlanta Georgia in 1886. The United States is the sole largest market of the Coca Cola company. The soda beverages brand generated $13.01 billion in net revenues from the US market in 2021 compared to $11.3 billion in 2020. The company generated $25.645 billion in 2021 from the international markets compared to $21.733 billion in 2020. Its total net revenues climbed 17% in 2021 compared to the previous year. The company generated $38.655 billion in net revenues from its global business in 2021 compared to $33.014 billion in 2020
The Coca-Cola Company in Morocco in 2015. There we found that the Coca-Cola Company supports about 27,400 jobs, 0.3% of Morocco’s employment, and MAD 3.5 billion in salaries, taxes and profits, equalling 0.4% of Moroccan GDP.
Coca-Cola has Fluctuations in GDP, economic growth, investments , and patents that affects the companies profitability but according to Chairman and CEO James Quincey
It’s nothing that the company cannot get passed. The pandemic had an effect on the companies sales, it slowed down in December of 2021 but it remained constant in other countries like China, Brazil, Japan, India, West Africa and Turkey. Looking ahead, the company remains focused on its consumer-centric Beverages For Life strategy and is equipped to deliver long-term, sustainable growth. “The objectives and priorities we set for ourselves during the peak of the crisis have galvanized our company and are driving our ability to continue to execute through volatile, near-term dynamics,” Quincey said.
Works Cited
https://businesschronicler.com/competitors/coca-cola-competitors-analysis/
https://medium.com/@sahithik.isme1921/demand-and-supply-analysis-of-coca-cola-9a5addc2cb7e
https://www.coca-colacompany.com/company/history
https://www.stewardredqueen.com/what-we-do/coca-cola/
https://statstic.com/coca-cola-revenues-from-united-states/
https://www.coca-colacompany.com/news/coca-cola-updates-investors-2020-results-2021-forecast