Coca-Cola is the largest and most popular soft drink company in the world. It also supplies drinks to over 200 countries worldwide with more than 500 different products. The coke company employees over 80,000 people.
Coca-Cola does have a comparative advantage over its rivals, because it is the most popular soft drink around. Coca-Cola has been the number one global brand in the world in 2010 and continues to grow (Interbrand.com).
Coke is also considered a normal good, so the demand will increase as the income of the consumer increases. The brand loyalty and the taste preference will also influence the demand of the product.
The biggest market for Coca-Cola is the United States with Europe to follow. The United States gives a revenue of $11.5 billion where Europe's revenue is $2.4 billion. (demetrakskes 2020).
During the pandemic the market did fluctuate due to many places being closed, like restaurants and movie theaters. The other factors that affect this are many people out of jobs and not making as much money, therefore they are unable to purchase the product.
References
Europe, Middle East & Africa. The Cocoa-Cola Company. (2020) retrieved. August 29,2022 from https://investors.cocoa-colacompany.com
Demetrakakes, P. (2020 July) Pandemic Hits Coca Cola Hard. Foodprocessing.com retrieved August 29,2022 from https://www.foodprocessing.com/industrynews/2020/pandemic-hits-coca-cola-hard.
Rebekah,
I have always found Coca-Cola to be an interesting company. Due to the rather humble beginnings of the drink, and the rather unusual methods it used to become, (and stay) the largest drink manufacturer in the world, it has become a staple of the American household. One thing I would suggest you do for your milestone is talk about their marketing in your competitive advantage section. The journal Obesity did a study in 2014 to see how advertisements affected the nervous system while consumers were drinking soft drinks (Burger & Stice, 2014). The study showed that drinking Coca-Cola with the label produced a heightened sensory experience, along with a greater production of dopamine, in comparison to Coca-Cola without the label (Burger & Stice, 2014). Pepsi, (the other brand they tested), did not illicit these symptoms. This implies that Coca-Cola’s marketing enhances the enjoyment of the beverage in most subjects. I hope this helps with your milestone.
References
Burger, K. S., & Stice, E. (2014). Neural Responsivity During Soft Drink Intake, Anticipation, and Advertisement Exposure in Habitually Consuming Youth. Obesity, 22(2), pp. 441-450. https://doi.org/0001981095; 10.1002/oby.20563