Milestone 1
Amanda Jones
Regent University
ECON 230
Dr. Bajah
November 5, 2021
Leveno
Company Overview
Lenovo was founded on November 1, 1984, in China by Liu Chuanzhi. Chuanzhi and ten other engineers started the company. The company's global headquarters is in Beijing, China, with the operational base located in Morrisville, North Carolina. Lenovo specializes in the production and selling of servers, smartphones, P.C.s, smart T.V.s, and the Yoga, IdeaPad, and ThinkPad series of notebook P.C.s, among many other products. Lenovo is a U.S. $50 billion Fortune Global fortune 500 company, with 63,000 employees and operating in 180 markets worldwide (Bhasin, H. (2018, February 9).
Lenovo has new featured products: Legion Slim 7 AMD 15" Gen 6, Legion 5i Pro 16" Gen 6, Legion 5 AMD 15" Gen 6, and the IdeaPad Gaming 3 15". Lenovo is one of the most demanded personal computer products on the market. The company believes that a healthy corporate culture is key to having a healthy bottom line. "Everyone is an engine" fostered a commitment culture, and Pioneering is key. According to Lenovo, the company is doing exceptionally well and is one of the fastest-growing personal computer vendors in North America (Li, H (2021).
Does the company have a comparative advantage over its rivals?
Lenovo's leading rivals include H.P. and Dell, Apple, Acer, and Asus are also among the top competitors of Lenovo (Pratap, A., & About Abhijeet Pratap Abhijeet (2021, October 30). Lenovo has competitive advantages over its rivals in the personal computer marketplace by its extensive distribution network and expanding into other markets. Over the years, Lenovo has purchased and made partnerships with IBM, which has allowed Lenovo to have access to newer markets and an avenue to increase sales. Despite the heavy competition in the P.C. industry, Lenovo has continued to grow due to its strong focus on technological innovation and customer experience.
Lenovo places a high value on producing a quality product. Their customers want products that are superior in terms of performance and affordable in terms of price. Instead, Lenovo has introduced a broad range of products that can cater to the needs of various segments of customers (Pratap, A., & About Abhijeet Pratap Abhijeet (2021, October 30). This is why their product is in such high demand and famous in the global market.
Explain the supply and demand for its key product or service.
With the Coronavirus pandemic, the demand for laptops and other electronics has increased. With the changes in workplaces and education, it has become increasingly challenging for the company to meet all demands. However, Lenovo directly deals with many of the components' suppliers to the plant, which prioritizes securing supplies when encountering disruptions. Lenovo has managed to produce more than 20 million computers for the past three quarters in a row (Li, H. 2021). Dell and H.P.'s major competitor recently reported quarterly net income growth of 42 percent and 51 percent, respectively; Lenovo's net income surged 119 percent for its latest quarter.
GDP of China and the United States
As of 2021, both countries share 41.89% and 34.75% of the entire world's GDP. The projections by the IMF for 2021, the United States is leading by $6,033 billion or 1.36 times on an exchange rate basis. The economy of China is Int. $3,982 billion or 1.18 times of the U.S. on purchasing power parity basis. According to estimates by the World Bank, China's GDP was approximately 67% in 2019 (StatisticsTimes.com. (2021, May 15).
How do fluctuations in GDP, economic growth, investments, and patents affect the company's profitability?
Each of these is important to the company's profitability. The GDP is important because it gives important information about the size of the economy and how the economy is performing during a specific period. The growth rate of real GDP is an indicator of the general health of the economy. When the GDP is shrinking, as it did in many countries during the recent global economic crisis, employment often declines, and the economy slows down.
An increase in capital investment allows for more research and development in the capital structure. This is usually the first step in the capital investment process. If the capital investment in machinery improves labor productivity, it can produce more products at a lower cost and faster turnaround times. This is one way that can increase the company's profits. Many businesses can benefit from protecting their technology or inventions from competitors, including manufacturing or technology industries. Patents protect your business ideas and ultimately are an asset for the company to use in the future.
References:
Bhasin, H. (2018, February 9). Top 10 Lenovo competitors. Marketing91. Retrieved November 5, 2021, from https://www.marketing91.com/lenovo-competitor-analysis/
Comparing United States and China by economy. Comparing United States and China by Economy - StatisticsTimes.com. (2021, May 15). Retrieved November 5, 2021, from https://statisticstimes.com/economy/united-states-vs-china-economy.php#:~:text=As%20per%20projections%20by%20IMF,in%202019%20it%20is%2067%25
Li, H. (2021). Interview: How Lenovo handles global supply crunch amid the pandemic. CGTN. Retrieved November 4, 2021, from https://news.cgtn.com/news/2021-09-09/Interview-How-Lenovo-handles-global-supply-crunch-amid-the-pandemic-13qdCNQOHIs/index.html
Pratap, A., & About Abhijeet Pratap Abhijeet (2021, October 30). Lenovo sources of competitive advantage. notesmatic. Retrieved November 5, 2021, from https://notesmatic.com/lenovo-sources-of-competitive-advantage/