Macroeconomics Milestone #1
Ruth N. Jones
Dr. Jeff Bajah
Regent University
ECON 230: Macroeconomics
24, March 2022
Macroeconomics Milestone #1: Samsung Electronics
Introduction
When it comes to smartphone operating systems, iOS and Android are the two major competitors that come to mind. Unlike iOS, which can only really be found on Apple products, many smartphone companies make use of the Android operating system, the most notable of which is Samsung Electronics.
Samsung Electronics is a South Korean company founded in 1969 by Lee Byung-Chul. Originally making a name for itself in home appliances, black-and-white TV production, and semiconductor manufacturing, Samsung quickly began expanding into wider territory. (www.samsung.com, 2021) In December of 1984, Samsung opened a manufacturing plant in the United States and invested heavily into research and development, which served to further launch the company into innovation that helped it secure a place among competitors. Samsung’s most well-known products, their cell phones, were not produced until 1988, about 19 years after the company’s founding, and the incredibly influential Galaxy series of smartphones did not make their debut until 2010. (www.samsung.com, 2021) Since then, Samsung Electronics has grown to have incredible, international reach, not only selling some of the most popular smartphones on the market, but also producing semiconductors, home appliances and vigorously seeking innovation in the tech sector that they already have so much influence in.
Samsung Electronics, like many other companies with international reach, is affected—both positively and negatively—by macroeconomic factors, and many aspects of how they operate as a business can further exacerbate or ease those effects.
In order to effectively examine macroeconomics in light of Samsung Electronics’ operations, it is important to cover a number of basic information concerning the company, such as its comparative advantage in certain areas, supply and demand for certain goods and services it offers, the gross domestic product of its home country and key market country, and how fluctuations in one of any number of its assets affect its profitability.
Comparative Advantage
Firstly, when observing a certain company or industry, it is beneficial to consider what comparative advantage (if any) a certain business or business sector has. Comparative advantage has to do with a single entity (in this case a business), being able to produce more of a certain product or service more efficiently and at less opportunity cost than another entity (or business). (Cowen & Tabarrock, 2021, p.15) With that in mind, Samsung has a comparative advantage over its competitors in the area of production, as they are a world leader in semiconductor technology and produce most of their electronic components (chips, semiconductors, software, etc.) in-house, reducing costs and increasing their ability to produce final products from those electronic components. (semiconductor.samsung.com) This shows a specialization in electronic components production, which ultimately leads to Samsung having a sizeable comparative advantage compared to other companies within their sector.
Supply and Demand
Secondly, supply and demand are important aspects of any business’s present and future, especially the supply and demand of whatever good or service is the most important and profitable to the business. Samsung Electronics’ key product is their line of Galaxy smartphones, as shown in Samsung’s Earnings Releases for Quarter 2 of 2021. (Samsung Electronics, 2021, p. 3-6) Samsung reported strong consumer demand even in the midst of the COVID-19 pandemic in October of 2020, with a near 50% jump in smartphone sales. (news.samsung.com, 2020) However, even with this high demand, there has been disruption within Samsung’s supply chain due to the COVID-19 pandemic, causing a drop in supply. (Lee & Yang, 2021) This high demand and drop in supply could bode well for Samsung, as it could naturally lead to consumers being willing to pay more for their products.
Gross Domestic Product of Home Country and Key Market
In light of this supply and demand within Samsung, it is also important to consider the gross domestic product (GDP) of both the home country of Samsung, and the country that serves as their key market. Samsung Electronics is based in South Korea, which reported a GDP of $1,637,895.80 US as of the year 2020. (data.worldbank.org) As far as Samsung Electronics’ key market, it appears to be concentrated in the general region of North and South America, with emphasis on the United States of America. (Market.us) The GDP of the United States of America is reported to be $20,953,030.00 US as of the year 2020. (data.worldbank.org) A country with so much monetary value would undoubtedly be a solid place for Samsung Electronics to focus their efforts, and potentially, in turn, bolster the economy of their home county.
Fluctuations and Their Effects
Lastly, taking the previous information into account, fluctuations within GDP, economic growth, investments, and patents can all serve to affect a company in one way or another. Out of all of these factors, patent fluctuations could be the most pressing situation Samsung faces. Samsung was granted 6,440 patents in the year 2019 alone and is reported to have over 60,000 US patents in total. (www.uspto.gov) Any kind of fluctuation, infringement, or conflict with Samsung’s patents could prove damaging to some extent, especially since many of their patents lie in semiconductor manufacturing and other similar areas where Samsung’s comparative advantage lies. In the area of GDP, although a high number is usually considered a good thing, that high number can belie certain underlying situations such as inflation that could prove harmful to a business. Perhaps Samsung has the sheer number of patents to stave off any kind of harm should they run into issues with any patents, but they cannot be too careful in maintaining their competitive advantage through patent holdings. With that in mind, both South Korea, Samsung’s home country, and the United States, Samsung’s key market, have sizeable GDPs, with the United States Year To Date inflation being 1.86% (www.statbureau.org) and South Korea’s Year To Date inflation rate being 2.19% (Statista). Ultimately, these inflation rates are fairly stable, therefore, both nations’ GDP is not belying any kind of poor inflation. However, economic growth and investments (which are both fairly closely connected with each other, as well as inflation)
References
GDP (current US$) - Korea, Rep. | Data. (n.d.). Data.worldbank.org. https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=KR
Modern Principles of Economics, 5th Edition (New York: Worth Publishers, 2021), Tyler Cowen and Alex Tabarrock.
Samsung Electronics Begins Mass Production at New EUV Manufacturing Line. (n.d.). Samsung Semiconductor USA. Retrieved March 16, 2022, from https://semiconductor.samsung.com/us/newsroom/tech-blog/samsung-electronics-begins-mass-production-at-new-euv-manufacturing-line/#:~:text=Samsung%20Electronics%2C%20a%20world%20leader%20in%20advanced%20semiconductor
Samsung. (2021). Samsung’s Heritage | About Us. Samsung Us. https://www.samsung.com/us/about-us/leadership-and-mission/heritage/
Earnings Release Q2 2021 Samsung Electronics. (2021). https://images.samsung.com/is/content/samsung/assets/global/ir/docs/2021_2Q_conference_eng.pdf
Samsung Electronics Announces Third Quarter 2020 Results. (n.d.). News.samsung.com. Retrieved March 21, 2022, from https://news.samsung.com/global/samsung-electronics-announces-third-quarter-2020-results?msclkid=e437ef12a93e11ecbc9e667042c55603
Lee, J., & Yang, H. (2021, October 28). Samsung warns supply chain upsets may hit chip demand, profit at 3-year high. Reuters. https://www.reuters.com/business/samsung-elec-q3-profit-rises-3-year-high-chip-sales-2021-10-28/?msclkid=c1af67a1a94111ec9e7e991d966bd489
Patenting by Organizations (Utility Patents) 2019. (n.d.). Www.uspto.gov. Retrieved March 22, 2022, from https://www.uspto.gov/web/offices/ac/ido/oeip/taf/topo_19.htm#PartA1_1
Inflation Rate around the World. (n.d.). Www.statbureau.org. Retrieved March 23, 2022, from https://www.statbureau.org/?msclkid=f0ecf81caacb11ec872fad237d5e3ea4
South Korea: Inflation rate 1984-2024. (n.d.). Statista. Retrieved March 23, 2022, from https://www.statista.com/statistics/377275/inflation-rate-in-south-korea/?msclkid=13b5acecaacd11eca2de3000eb4e831e